http://www.gogolfandtravel.com/locations/northeast-usa/deutsche-bank-championship
August, 2011
When Webb Simpson won the mid-August Wyndham Championship he became the 12th first time winner on the PGA Tour in 2011. After a riveting finish and playoff the week before, Keegan Bradley became the seventh new winner in a row to win a major. Now Simpson holds the winning title of the 2011 Deutsche Bank Championship.
What does this tell us about the nature of professional golf today? I, like many, thought the game was in trouble as layer after layer of Tiger troubles were publicly unpeeled. But new faces, demonstrating superior play and nerves of steel, are capturing the imagination of our rooting for the underdog society. They’ve offered some grand entertainment and made “The Winner this Week show” an increasingly popular spectator sport.
PGA Tour events are demonstrating that sponsorships are strong and attendance is up. The 2011 Deutsche Bank Championship contested over Labor Day weekend at the TPC of Boston in Norton, Massachusetts is a good example. In 2011, it surpassed $20 million raised for the Tiger Woods Foundation and New England – area charities.
The local presenting sponsor was EMC2. Eight other companies partnered with the title sponsor Deutsche Bank as Founders Club Members, the highest non-title sponsorship level of the Championship in 2011. These nine companies – BMW, CBS Radio, Delta Airlines, Golf Digest, GolfTown, Golf Oil, State Street, and the Wall Street Journal contribute their support throughout the year.
The Deutsche Bank Championship featured the top 100 PGA Tour golfers, competing in the second of four stops in the PGA Tour Playoffs for the FedEx Cup and its $10 million first place prize.
“PGA golf is very exciting at this time in the absence of Tiger Woods, Phil Mickelson, and Vijay Singh who were dominating the tour,” said defending champion Charley Hoffman.
The TPC of Boston, owned and operated by the PGA tour, has served as host since the tournament began in 2003. The 2011 Championship, its fifth as a playoff event, teed up a record $8 million purse and a $1.44 million winner’s check.
Opened in 2002, TPC of Boston was initially designed by Arnold Palmer and remodeled in 2007 by course architect Gil Hanse and touring PGA player Brad Faxon. The Par 71 layout played 7,214 yards for the Championship offering up some interestingly designed holes routed amongst a mixed topography of New England landscape and vegetation.
Deutsche Bank is an international leader in investment banking with an extensive private customer base and more than 100,000 employees in 73 countries. Its commitment to social responsibility and community involvement is well suited to PGA Tour’s “Together Anything’s Possible” charitable mission and good for the game of golf.
